Chloe Richards
Women's Health Coach
Visual Style & Direction
This website was designed with an approachable, comfortable, feel-good aesthetic. The goal was to make visitors feel supported and understood, encouraging them to explore the site, engage with the content, and take positive steps toward their own well-being. The design uses a warm, feminine color palette that creates a soft, grounded feeling that speaks to a female audience. Flowy, curved lines add a feeling of comfort and ease, creating a calm, inviting atmosphere.
Initial Design Challenge
To avoid the the typical wellness industry website design trend: Full-image hero banners with white backgrounds and predictable, cliche imagery. This project required creating a design that balances personality and color with authority and professionalism—using warm colors and relatable messaging while maintaining clear structure, intuitive navigation, and seamless integration with booking and contact systems.
Site Copy
Custom copywriting was provided as an add-on service to match the supportive tone of the design. The headlines speak directly to common frustrations and gently reframe wellness as something realistic and enjoyable. The tone is conversational, encouraging, and rooted in empathy—always reinforcing that healthy living doesn’t have to be difficult or restrictive The sans-serif typography is modern and minimal to emphasize clarity and professionalism. This simple font keeps the focus on the content, providing a sleek, polished look while ensuring the design remains easy to read and navigate.
Website Features
Custom Copywriting
Written to reflect a friendly, supportive tone that speaks to real wellness struggles—tailored to the client’s voice and values, with honest, benefit-focused messaging that feels human and relatable.
*Available as an add-on service
Curated Stock Imagery
Thoughtfully selected visuals from Wix’s asset library that align with the brand’s tone and mood, featuring vibrant, colorful, delicious meals and realistic fitness imagery.
*Wix graphic assets are included with all packages
Intuitive Package Options
Package options are grouped by wellness goals to make it easy for visitors to find exactly what fits their lifestyle, with flexible choices for food-only or food + exercise support. Clearly organized with details and pricing.
*Included with all Signature Websites
Package Organization
Service offerings are organized by client need type—vegan/vegetarian, gluten-free, peri + menopause support, weight loss, and custom. Within each color-coded category, visitors can choose between nutrition-only plans or food + exercise combinations. This structure keeps the experience simple while still allowing for personalization, making it easy for users to see themselves reflected in the available options.
Detailed Package Inclusions
This section clearly explains what clients receive with each plan. All plans start with personalized nutrition guidance, recipe options, weekly shopping lists, and one-on-one coaching sessions. For those who choose the Food + Fitness plan, it adds home-friendly workout videos, tailored movement support, and an easy-to-follow progress tracker — helping clients stay motivated and on track.
Frequently Asked Questions
To help users find answers without overwhelming them, the FAQ section uses a collapsible accordion layout. This keeps the page clean and scannable, while still offering plenty of helpful information. Visitors can click to expand only the questions relevant to them — a user-friendly way to organize content and reduce cognitive load.
Client Testimonial Slider
A rotating slider automatically cycles through four client testimonials, each highlighting positive outcomes like improved confidence, better eating habits, and a renewed sense of ease around food. Paired with names and photos, these short quotes add authenticity and emotional impact, reinforcing the real-world value of the coaching experience.
A feel-good wellness site that makes healthy living
easy, realistic, and doable.
Step By Step Process Details
This section walks users through the coaching process in simple steps. Each step is clearly numbered and written in friendly, approachable language to reduce overwhelm and build trust. The visual structure makes it easy to follow at a glance, helping potential clients understand exactly what to expect and how to get started with confidence.
About Section
The About section on the Home page shares Chloe’s personal journey with food, body image, and wellness in a clear, story-driven format—giving visitors insight into what inspired her to help others on a similar path. Smiling photos add a personal, human touch, while the honest copy and soft visuals create an emotional connection that helps users feel seen, supported, and connected to the real-life experience behind her coaching.
Like what you see? This could be your website!
Get in touch and I'd be thrilled to build you one too