Bitty Bites
Crazy Good Kitty Treats
Initial Design Challenge
The goal was to create a fresh, memorable and playful brand that stands out in the crowded pet treat market. Many competitor brands look bland and generic, while giving a sterile or clinical feel. The challenge? Strike a balance between credibility and cuteness — something that feels trustworthy, polished, and full of personality, without looking childish.
Brand Identity Design
I created a playful and confidently unique brand identity with custom hand-drawn logo and bold, colorful packaging designed to stand out on store shelves. The design blends fun with trustworthiness, and gives an approachable, friendly, authentic vibe, suggesting a product made with love by actual cat enthusiasts who understand what cat parents want.
The packaging uses vibrant colors and minimal layouts to grab attention and create a memorable visual experience. Every element was carefully crafted to reflect the brand's personality and build trust across both digital and physical touchpoints.
Visual Style & Direction
Inspired by friendly curves, soft waves, and bright pops of color, the design direction embraces a playful and clean aesthetic. Whimsical icons and soft color blocking help guide the user through the page, while consistent spacing and clean typography keep the overall feel organized and intuitive.
Project Features
Logo Design
A logo suite was designed with multiple layout variations to ensure the brand stays consistent and recognizable in any context. These allow the brand to adapt across different spaces and sizes, from packaging and print to digital platforms, without losing its impact or personality.
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Packaging Design
The product packaging was designed to grab attention on crowded shelves while reflecting the brand’s unique and playful personality. Bold colors, minimal layouts, and expressive illustrations work together to create an eye-catching look that’s easy to recognize and remember. The color-coded labels make shopping easy.
Website Design
The eCommerce website was designed for simplicity and ease of use, making the shopping experience smooth and intuitive. Clean layouts, clear calls to action, and minimal distractions help customers focus on the products, while the playful branding adds personality without overwhelming
the visitors.
FAQ Page
The FAQ section demonstrates a simple, straightforward layout with information organized in a way that makes sense to visitors. The full list of questions are displayed beside thoughtful answers, creating visual hierarchy without distracting decorative elements. The two-column layout maintains readability while allowing users to quickly scan topics. The prominent contact button at the bottom ensures customers can easily reach out if their question isn't answered, creating a helpful, positive experience.
Simple Checkout Process
The checkout flow embodies streamlined efficiency, removing unnecessary friction points. The single-page cart view provides all essential information—product details, quantity options, pricing breakdown, and shipping information—without overwhelming customers. The prominent pink checkout button creates a clear path to purchase, while the secure checkout badge adds a trustworthy element without cluttering the minimal design.
Site Copy
From headlines to product descriptions, the site copy was written to reflect the brand’s personality: cheeky, honest, and obsessed with cats. It speaks directly to modern pet parents who care about quality and want to feel good about their purchase. Jargon-free and down-to-earth, the tone strikes a balance between fun and informative.
Product & Category Pages
The product presentation prioritizes simplicity and ease of shopping. Color coding by flavor creates an intuitive navigation system that helps shoppers identify variations at a glance. Each product features bold, clean photography against white backgrounds to showcase packaging details. The consistent grid layout allows customers to quickly scan product options, with clearly marked price points and straightforward product names.
Satisfaction Guarantee
The guarantee reinforces customer confidence with a straightforward, hassle-free policy. The process was designed to be simple to remove purchase anxiety and demonstrate the brand's confidence in their product quality.
Newsletter Signup
This form combines value and simplicity to encourage subscription. The image creates an emotional connection, while the headline communicates a benefit their customers want. The form reduces friction by requiring just an email address.
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