How Many Website Pages Does a Service Provider Need?

Actually though, how many pages are necessary?

I’ve heard so many people say they think they need a 10–12 page website for their new small businesses. They don’t. Most service businesses only need 4 or 5, max. Some only need 1 or 2.

A good website isn’t measured by how many pages it has. What matters is whether someone quickly skim, and know exactly what you do, who you help, and how to hire you.

Too many pages

Here’s what often happens with small business websites: individual pieces of information each end up getting their own page. Testimonials? Whole page. FAQs? Whole page. Two freebie downloads? Whole page.

Suddenly the menu looks crowded, but most of the pages end up lacking substance. When people are only finding bits and pieces of information on a page and getting nothing useful out of it, that doesn’t build your credibility. It makes people wonder if the business behind the website actually knows what it's doing.

And those extra pages don’t just look empty, they will actually hurt your SEO. When people don’t find what they’re looking for and leave right away, Google takes it as a sign your site isn’t helpful. And often, those extra pages repeat the same information in slightly different ways. That creates duplicate content, leaving you with multiple weaker pages instead of one strong one.

When one page is plenty

Starting out, a single page can usually handle everything. You can introduce yourself, explain your offer, add a couple testimonials, and give people a way to contact you — all in one place.

A simple site loads faster, is easier to navigate, and doesn’t take forever to maintain. It feels clean instead of cluttered. And when you’re not buried in managing an unnecessarily large website, you can focus on other things that will help your business grow– like marketing, writing emails, creating lead magnets, or developing new services.

One page works especially well if you:

• Offer one main service or program

• Need to keep costs down

• Want to launch quickly

• Can’t (or don't want to) hire a copywriter

• Aren’t a professional writer yourself and can’t imagine trying to come up with decent content for 10 different pages

  
  

One page keeps it clear, quick, and easy to launch.

When more pages make sense

As your business grows, one page might not be enough. Maybe you’ve added multiple services, want a proper About page, or prefer having a dedicated Contact page. Even then, very few businesses need more than 4 or 5 pages: a homepage for the overview and features, a services page to break down your offers, an about page for your background and credibility, and a contact page so people can reach you or book directly.

That’s usually enough. Anything extra is only worth it if you’ll actually use it. A blog that’s been sitting untouched for 2 years doesn’t give people confidence. It just makes the site look abandoned.

The SEO myth

A common assumption is that more pages automatically mean better SEO. They can, if they all contain original content. But Google doesn’t reward you for having more pages. It rewards you for being useful. A site full of boring half-empty pages or duplicate content tells Google the opposite. If people arrive, realize there’s nothing valuable there, and bouce, your rankings drop.

Four strong, well-written pages will always do better than 12 that say nothing helpful. And if SEO is part of your long-term strategy, you can always add more content later — but only if it has a clear purpose. That’s where a blog or resources section can help, but only if you actually plan to keep it updated.

The answer

You don't need a complicated, 12-page website. You probably only need 1 to 5 pages at most. The important thing isn’t the number of pages. It’s whether the pages help your visitors get the information they need to work with you. Be intentional and build only what supports your business goals, without sending people on a scavenger hunt.

If you're a service provider needing a new website or help with your existing Wix website, and don’t want to spend weeks or months figuring this out yourself, you're in luck!

My 2 & 3 Day Website packages include exactly what your business needs. They’re semi-custom sites I’ve already built, tested, and streamlined. Your content goes in, your tools get connected, and you walk away with a site that looks premium, purposeful, and that you'll feel confident sharing with the world.

Here's what you'll get:

• Completed in just 2-3 days

• Choice of professionally-designed website kit (Choose from 7 styles)

• Integrations with all your business tools and necessary features you actually need to run your business

• SEO optimization to help you get found on Google

• A complete content-writing system with instruction guides, prompts, examples and fill-in-the-blanks

• Workbooks to clarify your messaging, target audience, and brand identity

• And more!

I'll help you get online fast with a great-looking, ultra-functional website that highlights your expertise, and makes it easy for those perfect clients to say yes!

View my 2 & 3-Day website packages, or if you need something else, contact me to chat about your needs.