10 Reasons to Use Wix For Your Small Business Website

I’ve worked with plenty of website builders over the years and trust me—some of them will have you questioning your life choices. Sorry, but you shouldn’t require a programming degree just to move an image half an inch to the left.

There are tons of reasons why Wix is my go-to website builder. Whether you’re a small business owner, or just someone who wants to DIY a website without losing your mind, Wix has a lot to offer. Here are 10 reasons to use Wix:

1. Design freedom that creatives will love

Wix lets us design exactly how we want, and where we want, down to the pixel. Unlike other platforms that box you into rigid grid layouts, Wix gives you full creative control. Want to layer text over an image? Go for it. Want to crop your images into shapes? Done. Want lots of artistic ways to transition between your sections? You got it! It’s a playground for design nerds.

2. Built-in features (that other platforms charge for)

Wix comes loaded with features that other website builders either don’t offer or charge extra for. Need a blog? Built-in. Forms? Yep. Looking for an easy way to collect emails? There’s a Wix app for that—also free. Digital products? Add them to your shop as easily as physical products. Compare that to other platforms where you’d need to shell out for extra plugins or apps to be able to do every single little thing, and you’ll see the value pretty quickly.

3. Pricing that small business owners can actually afford

If you’re running a small business, every dollar counts. Wix is way more budget-friendly than platforms like Shopify or Squarespace. Plus, since so many features are already included, you won’t get nickel-and-dimed for necessary features. Monthly pricing for ecom stores starts at just $27 CAD and non-ecom is only $16 CAD. And they very often have promotions for 50% off annual plans.

4. Super user-friendly (even for non-designers)

Not a web designer? No problem. Wix’s drag-and-drop editor makes it easy for anyone to make updates without touching a single line of code. And if you ever need help, their support team is amazing. I called them once, expecting the usual “Here’s a link to a blog post” response, but nope—they actually called me, explained how to fix the issue AND actually fixed it for me. The other platforms I’ve tried, usually just sent me into an endless loop of help articles that didn’t actually help.

5. A free trial that's actually free

The free trial is free. As in forever! So it's not even really a trial. It's just a free plan. Most website builders give you a two-week trial or less, which is honestly laughable. Unless you’re a pro designer (and oftentimes even if you are), you’re not designing a website in two weeks. I didn’t even build my own website in two weeks! Wix lets you take your time. You only pay when you’re ready to go live. Until then, tweak away, stress-free. Just keep in mind you can't connect a custom domain or accept payments on the free plan.

6. Mobile responsiveness

Wix doesn’t just automatically make your mobile site mobile responsive—it gives you full control over how your site looks on mobile devices, with a completely separate editor. You can design everything on your mobile site independently from the desktop site. This means you can fine-tune how everything appears on smaller screens, from text size to alignment and placement, ensuring a smooth and seamless experience for your visitors. You won't have to settle for any weird automatic changes you don't like the look of. It will look and function exactly how you want.

7. Reliable hosting and security

Wix’s got your back when it comes to hosting and security. They handle all the techy stuff, so your site runs fast and stays online. Plus, they take security seriously—protecting both your site and your visitors’ data. It's one less thing you have to worry about while you focus on your business.

8. SEO-friendly features

Getting your website noticed online is a big deal, and Wix has built-in SEO tools to help with just that. Easily optimize things like meta tags, URLs, and headings to improve your site’s ranking in search engines. It's all designed to make it easier to get your site in front of the right people. They even guide you through an SEO to-do checklist that will let you know what to do next and if you’ve missed something important.

9. Extensive template collection

While I prefer creating custom websites from scratch and using my own templates, Wix has an amazing collection of over 500 templates that are perfect for all types of businesses. From e-commerce to portfolios, blogging to professional services, you’ll find a template that fits your vibe. Plus, you can edit them to your heart’s content so your site always matches your unique style.

10. Constantly evolving with new features

Wix doesn’t just sit back and relax—they’re always improving and adding new features. I’ve seen it firsthand, with new tools and integrations popping up regularly. Whether it’s better e-commerce tools, fresh design options, or additional app integrations, Wix is always keeping things interesting. You’re not getting stuck with the same tired features like some other platforms. It’s like a website builder that grows with you!

Final Thoughts

Wix (like all site builders) is definitely not for everyone but it sure does know who it serves, and it serves them well. For creatives, small businesses, and non-techy folks, it’s a solid choice. It’s flexible, packed with features, and won’t drain your wallet. So if you’re looking for a website builder that will make your life easier, not annoying-er, Wix might be exactly what you’re looking for!

Obviously, not everyone has the desire—or the time—to take on the task of designing or editing their Wix website themselves, and that’s where I come in! Whether you need a brand new site, a complete makeover of an outdated site, or just a small visual tuneup of a 'meh' site, I’m here to help. Click to view my web design services, or Contact Me and I'd be thrilled to chat about how I can help!